Summary
The Ford Puma Gen-E is an electric version of the petrol-powered Ford Puma, which has been the UK’s best-selling new car for the last two years, the Ford Puma.
Arriving in UK showrooms in the spring of 2025, the Puma Gen-E is a very important model for Ford as it seeks to grow its EV sales from previously very poor levels.
Initial media reviews have found that the Puma Gen-E is a sensible, versatile, and efficient electric car choice. It’s certainly not groundbreaking in any particular way, but it has a fairly competitive price tag so should still find plenty of happy customers.
At this time, the Puma Gen-E does not have an official Euro NCAP safety rating – the petrol Puma has a four-star rating but this has not yet been extended to the electric version.
As of July 2025, the Ford Puma Gen-E holds a New Car Expert Rating of A, with a score of 70%. It scores top marks for its low running costs and zero tailpipe emissions, but its safety rating is only average and its media review scores have been uncharacteristically low for a Ford.
- Ford Puma (2020 onwards) – Expert Rating
- More Ford Expert Ratings, new car reviews, news and features
Key specifications
Body style: Small SUV/crossover
Engines: electric, battery-powered
Price: From £29,995 on-road
Launched: Spring 2025
Last updated: N/A
Replacement due: TBA
Image gallery
Media reviews
Highlighted reviews and road tests from across the UK automotive media. Click any of the boxes to view.
Featured reviews
“The Ford Puma Gen-E looks just like the regular Puma, yet has an all-electric powertrain and 233 miles of range. But it might be too little too late.”
Model reviewed: Range overview
0Read full review
Carwow
“Despite being fun to drive and surprisingly practical, the Ford Puma Gen-E feels a little late to the game in terms of electric ability.”
Model reviewed: Range overview
Score: 7 / 10
Read full review
Auto Express
Alastair Crooks
More reviews
Auto Trader
Model reviewed: Range overview
Score: 8 / 10
“In the Puma Gen-E, Ford has done an electric car that makes a lot of sense. It’s not especially cutting-edge, nor does it have the best battery range. But by shoehorning an electric motor into the existing Puma, pricing it keenly, giving it a massive waterproof box under the boot, and partnering up with electricity providers to make it easy to live with, it’s an appealing zero-emissions runabout.”
Author: Mark Nichol
Read review
Car
Model reviewed: Range overview
Score: 6 / 10
“The Ford Puma Gen-E will go down well with the thousands of Puma and Fiesta buyers on a return PCP agreement wanting to dabble in the world of EVs with a product they know and feel comfortable with. But far better options are available elsewhere for not a lot more money – those with longer ranges and far better interiors. The Puma’s cabin alone would make me want to look in the direction of a Skoda Elroq.”
Author: Ted Welford
Read review
Carbuyer
Model reviewed: Range overview
Score: 7.6 / 10
“The electric Ford Puma Gen-E builds on everything we like about the standard Puma, but it feels a bit late to the EV party.”
Author: Charlie Harvey, Alastair Crooks
Read review
Daily Mail
Model reviewed: Range overview
“The Ford Puma Gen-E is an EV with spirit. I could even go so far as to say it’s a bit of a ‘driver’s’ small electric car, which could make it a genuine rival to the Renault 5 E-Tech.”
Author: Freda Lewis-Stempel
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Driving Electric
Model reviewed: Range overview
Score: 7 / 10
“Ford couldn’t go too far wrong by making an electric Puma. The Puma Gen-E keeps many of the best-selling petrol Puma’s virtues, while bolstering Ford’s EV range. However, by starting with an already ageing platform, there’s been a limit to how big a battery Ford could squeeze in, and the range figures and recharging abilities are only just competitive for its price and size.”
Author: Antony Ingram
Read review
Electrifying.com
Model reviewed: Range overview
Score: 8 / 10
“I think the Puma Gen-E is just what Ford needs – a sensible, versatile, efficient small electric car that people feel familiar with.”
Author: Ginny Buckley
Read review
Honest John
Model reviewed: Range overview
“The Ford Puma Gen-E looks decent value, should handle well and offers quick recharge times. But the driving range is shorter than most rivals, and it’s underwhelming considering the time Ford’s had.”
Read review
Parkers
Model reviewed: Range overview
Score: 6.2 / 10
“If you’re an existing Ford owner looking to make the step across into something electric, we think you’ll like the Puma Gen-E. But we don’t rate it as one of the best small electric SUVs. Its interior massively lets the side down and, though it’s very efficient, the on-paper electric range means it’ll be easily overlooked next to more impressive and rounded rivals, principally the excellent Kia EV3.”
Author: Ted Welford
Read review
The Independent
Model reviewed: Range overview
“A safe electric transition for Puma fans, the Gen-E has familiar appeal and lots of storage, though the battery’s range feels a step behind the best EV rivals.”
Author: Steve Hogarty
Read review
The Telegraph
Model reviewed: Range overview
Score: 8 / 10
“Typically Ford, the Puma Gen-E doesn’t bring much that’s new to the small EV class. But if the technology is well known, the car appears expertly calibrated and you can bet that it will be brilliantly marketed.”
Author: Andrew English
Read review
Top Gear
Model reviewed: Range overview
Score: 7 / 10
“All that we know and love about the Ford Puma, but electric. Shame you won’t enjoy for long before stopping to plug in.”
Author: Peter Rawlins
Read review
Safety rating
Independent crash test and safety ratings from Euro NCAP
Overall score: 4 stars
Date tested: December 2022
Read the full Euro NCAP review
Adult protection: 75%
Child protection: 84%
Vulnerable road users: 70%
Safety assist: 69%
The Ford Puma Gen-E shares its safety rating with the petrol-powered Puma. This is not always the case for electric models, as there are substantial differences between EVs and petrol vehicles due to the removal of the engine/gearbox/petrol tank/exhaust and addition of electric motor/battery/inverter.
The petrol Ford Puma was tested in late 2022 and awarded a four-star safety rating, and Euro NCAP announced in July 2025 that this rating had been extended to the Puma Gen-E after conducting some additional tests.
Eco rating
Independent economy and emissions ratings from Green NCAP
No eco rating
As of July 2025, the Ford Puma Gen-E has not been assessed by Green NCAP.
The Green NCAP programme measures exhaust pollution (which is zero for an electric car) and energy efficiency. Electric cars are much more energy-efficient than combustion cars, so the Puma Gen-E is likely to score very highly in Green NCAP testing if and when it takes place. Check back again soon.
Running cost rating
Monthly cost of ownership data provided exclusively for The Car Expert by Clear Vehicle Data
| Battery range | Average | Score | Variation | Score |
| EV models | 230 miles | B | 226 – 234 miles | B – B |
| Electrical efficiency | Average | Score | Variation | Score |
| EV models | 4.6 m/KWh | A | 4.5 – 4.7 m/KWh | A – A |
| Insurance group | Average | Score | Variation | Score |
| All models | 19 | A | 18 – 19 | A – A |
The Ford Puma has an efficient drive system, which means your electricity costs should be quite low. Its insurance group is very competitive as well, so your car insurance premiums shouldn’t be too painful.
We don’t yet have official servicing costs from Ford so we’ll add these as soon as they’re available, but Ford is generally quite good in this area as well.
Reliability rating
Reliability data provided exclusively for The Car Expert by MotorEasy
No reliability rating
As of July 2025, we don’t have enough reliability data on the Ford Puma Gen-E to generate a reliability rating.
The Car Expert’s reliability information is provided exclusively to us using workshop and extended warranty data from our partner, MotorEasy, sourced from both official dealerships and independent workshops.
As soon as MotorEasy has sufficient data on the Puma Gen-E, we’ll publish the results here.
Recalls
Official DVSA safety recalls that have been issued for the Ford Puma Gen-E
As of July 2025, we’re not aware of any DVSA vehicle safety recalls affecting the Ford Puma Gen-E. However, this information is updated very regularly, so this may have changed.
You can check to see if your car has any outstanding recalls by visiting the DVLA website or contacting your local Ford dealer.
Similar cars
If you’re looking at the Ford Puma Gen-E, you might also be interested in these alternatives.
Alfa Romeo Junior | BMW iX1 | Citroën ë-C4 | DS 3 E-Tense | Fiat 600e | Hyundai Kona Electric | Jeep Avenger | Kia EV3 | Kia Niro EV | Mazda MX-30 | Mercedes-Benz EQA | Mini Aceman | Peugeot e-2008 | Smart #3 | Vauxhall Mokka Electric | Volvo EX30 | Volvo EX40
- Ford Puma (2020 onwards) – Expert Rating
- More Ford Expert Ratings, new car reviews, news and features
More information
More news, reviews and information about the Ford Puma Gen-E at The Car Expert
Buy a Ford Puma Gen-E
If you’re looking to buy a new or used Ford Puma Gen-E, The Car Expert’s partners can help you find the right car.
Find your next used car with Motors. Find out more
Find your next new or used car with Auto Trader. Find out more
Find your next new or used car with Carwow. Find out more
Lease a Ford Puma Gen-E
If you’re looking to lease a new Ford Puma Gen-E, The Car Expert’s partners can help you find a competitive deal.
Personal contract hire deals from Leasing.com. Find out more
Personal contract hire deals from Carparison Leasing. Find out more
Personal contract hire deals from Select Car Leasing. Find out more
Subscribe to a Ford Puma Gen-E
Subscriptions are becoming a very popular way for consumers to try an electric car for a few weeks or months to help decide whether it’s a suitable alternative to a petrol car. If you’re interested in a car subscription, The Car Expert’s partners can help. (PS: What’s a car subscription?)
Car subscriptions from SelfDrive.
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Car subscriptions from DriveFuze.
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Car subscriptions from Cocoon.
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